The "culture war" that came to a head on the fateful night of November 8, 2016 has found a strange new front.
Earlier this week, Kellogg's (along with Allstate, Warby Parker, and EarthLink) announced that they would be pulling all advertisements from Breitbart News Network, the popular "alt-right" news website which brings in more than 19 million unique visitors from the US each month.
But yesterday, the conservative site—formerly headed by Steve Bannon, now the chief strategist to tweeter-in-chief and President-elect Donald Trump—hit back. Breitbart promptly asked its readers to boycott Kellogg's cereals, calling their withdrawal of ad money "as un-American as it gets" and a "war on conservatism."
Obviously, with the political climate being what it currently is in America, it wasn't long before someone else retaliated against Breitbart. That someone was the Internet—or at least a large segment of it.
The hashtag #BreitbartCereals quickly picked up steam on Twitter, leading to a wild assortment of puns and Photoshopped images referencing racism, the Constitution, and President-elect Trump. Heck, even some conservative commentators got in on the fun, though mostly to make fun of "progs" and display their masculinity with firearms.
But for the most part, it was people taking shots at Trump, his hair, his children, and his proposed policies.
And, of course, there are plenty of insanely polarizing images of Nazi and KKK imagery, because America's political discourse is not polarized enough, it seems.
So to recap, we now officially live in a time where social media is used to hold truth to power using breakfast puns, after a media company and a cereal company get into a very public tiff about ad money.
What a time to be alive.