ihob

Food
IHOP is Changing Its Name Again and for the Love of God Please Stop
After last year's annoying IHOb stunt led to a huge spike in burger sales, the restaurant is doing it again.
Bettina Makalintal
5.28.19
Food
Sad News: IHOP’s Dumb 'IHOb' Stunt Actually Worked
They sold four times as many burgers thanks to the obnoxious ploy.
Ian Burke
8.2.18
Desus & Mero
A Break Down of the Deeply Sad IHOP/IHOb Name Change Flame War
Wendy's and Netflix felt the need to weigh in on IHOP's burger-centric rebranding.
VICE Staff
6.12.18