No surprise that the product launch was a success. Alabama, after all, has been waiting for homegrown whiskey for a very long time.
Father Michael Holleran—an American monk who oversaw the production of 400-year-old Chartreuse liqueur by the Carthusian Order in France—says that the traditions of alchemy, distilling, and the search for the Holy Grail are all inextricably linked.
"In the morning I will be sober and Winston Churchill will still be dead."
Residents of Shively, Kentucky used take the black soot that covered their homes and cars as a given, not realizing that it was a preventable fungus caused by the nearby whiskey distilleries.
The culture of moonshine is strong in poor, rural Canadian areas where people are used to making everything from scratch, cherish a healthy disrespect for politics and the law, and have plenty of acreage to work in total obscurity.
The ABC Board, which operates a statewide monopoly on liquor sales, is funded by a liquor tax and performs its own enforcement. Recently, enforcement has taken the form of a massive crackdown on their only competition: moonshiners.