Introducing
Introducing: The Polyamorous Fuckboy
The classic fuckboys of the past are now hiding under a cloak of terms like “relationship anarchy” and "non-monogamy".
Introducing: The Corporate Wellness Bro
He goes to Burning Man and microdoses shrooms to increase productivity at work. Say hello to the man who will ruin your chakras.
Introducing: The Gourmand
Does your friend know far too much about sous vide, Japanese knives and the hottest small plate restaurants in town for their own good?
Introducing: The Zillennial Capitalist
The devil hustles hard, but these girlbosses and crypto bros hustle harder.
Introducing: Techwear Camping Guy
He's doing pills on a Friday night and a big walk on Sunday – all while wearing some Salomon shoes and an Arc'teryx Dume Coat.
Introducing: The 70s Revivalists
You may see them walking up Kingsland Road like they're on their way to Whiskey-a-Go-Go, but they’re actually just off down the pub.
Introducing: The Worst Guy Ever
Or, how the 'Infinite Jest'-loving, Bukowski-worshipping fuckboy is an internet bogeyman.
Introducing: 'The Content King', the Man Who's Listened to Every Podcast Ever
Why contemplate life or enjoy a moment of silence when you can binge watch a docu-series while reading the "New Yorker" and scrolling through Twitter?
Introducing: Your Work-From-Home Boyfriend
He's on an hour-long conference call with the ad ops team right now, brainstorming a brand-aligned digital synergy plan.
Introducing: The Workwear Woman
Advocate of premium-casual silhouettes and walker of teeny tiny dogs.
Introducing: The 'Boohoo Man'
He keeps a meticulous gym diary, has a full hand tattoo of a grandfather clock and owns a wardrobe full of tapered clothing. He is basically 50 percent of all British men in their twenties.