Introducing
Introducing: The Worst Guy Ever
Or, how the 'Infinite Jest'-loving, Bukowski-worshipping fuckboy is an internet bogeyman.
Introducing: 'The Content King', the Man Who's Listened to Every Podcast Ever
Why contemplate life or enjoy a moment of silence when you can binge watch a docu-series while reading the "New Yorker" and scrolling through Twitter?
Introducing: Your Work-From-Home Boyfriend
He's on an hour-long conference call with the ad ops team right now, brainstorming a brand-aligned digital synergy plan.
Introducing: The Workwear Woman
Advocate of premium-casual silhouettes and walker of teeny tiny dogs.
Introducing: The 'Boohoo Man'
He keeps a meticulous gym diary, has a full hand tattoo of a grandfather clock and owns a wardrobe full of tapered clothing. He is basically 50 percent of all British men in their twenties.
Introducing: The Grown-Up Greebo
A moment of appreciation for one of the UK's longest-suffering subcultures.
Introducing: The Film Guy 2.0
He has a MUBI subscription and a separate Instagram account for his iPhone Notes film reviews.
Introducing: The Tenderqueer, the Softboi of the Queer Community
Sure, you’ve heard of the straight softboi. But queer, non-binary and trans folk will recognise a similar aesthetic 'type' too.
Introducing: The Astrology Queer
If you see tiny fringes, septum piercings and stick n poke tatts coming towards you, expect to hear about your birth chart.
Introducing: The Overgrown Emo
The kids from school with snakebite piercings and box-dyed hair are still here – just mellowed out, and maybe with office jobs now.
Introducing: The Newly-Converted Extinction Rebellion Lad
He wears vegan Doc Martens, loves a protest sign and berates bar staff for using plastic straws. And he's coming to an XR protest near you!