For Pin Project founder Mark Goodwin, what started as a way to curb his drinking has turned into a symbol of the sober-curious movement.
What happens when you finally stop drinking on stage?
Sober is the name of Stockholm's newest, hottest, soberest nightclub. Mårten Andersson is pretty sure that if you go there, you'll have a good time. But if you can't pass a breathalyzer, you don't get in.