The mass sacrifices have been taken out in every which way, from traditional sport-throwing (which has become an official gaming event in Finland) to running it over, sledging it, flushing it, sniping it, etc. Traditionalized by the violent unboxing of the Apple’s earlier iPhones, I feel like I’m treading on a subject of cult or religion while I write this. But really c’mon dudes. All of this effort? Tens of thousands of expendable dollars spent on production budgets, guns and ammunition, replacement screens, and the units themselves that some poor enslaved Chinese student has been forced out of school to make?

Read the rest over at Motherboard.