What began as a series of funny (and sometimes inappropriate) tweets featuring images of characters from the animated cartoon Arthur has grown into a bonafide meme. One image in particular featuring main character Arthur curling his hand into a fist has become popular among Twitter users, including a number of different DJs.
On Saturday, Brooklyn-based DJ Jubilee used the image to reference common questions or statements heard in the music industry like, "What time do you play?" and "It's really good exposure."
Brenmar jumped into the act too.
And late Saturday night, RL Grime used an edited version of the image to share where he'd be playing that night.
Where else will the Arthur meme show up on the dance music internet? We'll pay attention to keep you informed.