Sergio Brodsky

  • When Brands Barabarise Culture

    Modern brands—much like late 70s metal act Quiet Riot—just want to be inside you, and the quickest way to do that is through culture. Unfortunately, sometimes the fuck it up.

  • Can Putting Your Personal Genome on the Internet Lead to Lasting Friendships?

    Last week at a dinner party in Melbourne, I met two former strangers brought together by a website and a genetic similarity found in their saliva.

  • De-Branding Terror

    Looking at terrorist organisations as brands may seem trivial, but doing so allows us to dissect and understand the elements and organising principles that make them what they are.