The methodology is simple: if I get a dart in my eye, the superstition holds water.
Stephen was nervous about seeing his classmates after ten years, so used Oobah.com to recruit a double.
Richard is scared of skydiving, but it's his wife's dream to jump out of a plane with him. The answer? A lookalike.
Read an excerpt from the VICE writer's new book, 'How To Bullsh*t Your Way To Number 1: An Unorthodox Guide To 21st Century Success.'
I'm no good at doing press for my shed story, so I thought it might be fun to get some other people to do it instead.
Armed with Instagram, a look-alike, and a face-swapping app, I managed to swindle free pizza, clothes, and even a hotel suite.
And then served customers frozen dinners on its opening night.
Burn 'La La Land'/that prosaic Morrissey biopic to the ground and let 'Ressurecting Hassan' shine in all its emotionally vivid glory.
Where the drinks are cheap and the tops come off.
Via a Scientology center and a private event at a Russian art show.
And in doing so, made a market stall jeans brand the toast of PFW.