SFT
The 'Swedish Fish Theory’ Is About More Than Candy
Repair technicians have more empathy for your lost data than you might expect.
The Behavioral Economics of ‘The Swedish Fish Theory’
The Swedish Fish Theory seems to be about reciprocity–"If I do something nice for you, you do something nice for me"
‘The Swedish Fish Theory’ Brings a Personal Touch to an Impersonal World
Sometimes, a little gesture goes a long way
Uncovering The Truth Behind The Swedish Fish Theory
We investigate the Swedish Fish Theory–the idea that a personal touch can transform impersonal relationships
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