He's been used to advertise everything from movies to nightclubs and hasn't got a penny out of it.
Plagued by poverty and mental illness, William Gibby sold his face to internet companies. Now he's trying to get it back.
According to creator Dez Dolly, the viral video started out as branded content before it "scared the living shit" out of the sponsor.
Glossy magazine covers remain perilously white – due to advertisers' fears about selling to black people.
"With Facebook and their clients now knowing where you eat, where you travel, where you shop, and who you are with, they could have a detailed database covering all aspects of users' lives."
The last thing I care about with a TV show is how popular it is. It just needs to be good.
I hate you all so much.