SFT

Tech

The ‘Swedish Fish Theory’ Is About More Than Candy

07.25.16

By Joseph Neighbor
Tech

The Behavioral Economics of ‘The Swedish Fish Theory’

07.25.16

By Joseph Neighbor
Tech

‘The Swedish Fish Theory’ Brings a Personal Touch to an Impersonal World

07.25.16

By Joseph Neighbor
Tech

Uncovering The Truth Behind The Swedish Fish Theory

07.25.16

By MOTHERBOARD STAFF

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Gel

Music

Hardcore Band Gel Splits After Guitarist Stole Band Money for OnlyFans and Posted Other Members’ Nudes

9 hours ago

By Kyle Phillippi
Credit: Rob Dobi via Getty Images

Tech

Meta Tries to Kill Damning Tell-All Book, Accidentally Promotes It to Bestseller

Schadenfreude, noun: Enjoyment obtained from the troubles of others. See: Facebook

9 hours ago

By Matt Jancer
U.S. Coast Guard

News

The US Coast Guard Just Offloaded $500M in Drugs

9 hours ago

By Sammi Caramela
CSA-Images / Getty Images

Life

Mercury Retrograde Is Back. Here’s What to Expect.

9 hours ago

By Sammi Caramela
Screenshot: Konami

Gaming

‘Silent Hill 4: The Room’ Joins GOG’s Preservation Program and Receives New Update to Restore Missing Content

The ‘Silent Hill 4’ PC port becomes the de-facto out-of-the-box experience with a new update.

10 hours ago

By Matt Vatankhah