Amazon launched their new streaming service today, Amazon Music Unlimited. Its standard price is a $9.99 per month subscription, the same price point as its competitors Apple Music and Spotify, but it also has two other, lower pricing options available, reports the New York Times.
The Echo speaker was released earlier this year, and uses proprietary voice recognition software called Alexa, making it responsive to spoken commands. Some have called it their attempt doing something like Apple's Siri by operating as a digital assistant; it costs $179.99. Meanwhile, Amazon Prime costs $99 a year.
For the Echo pricing option, users are unable to use the streaming service on any device besides the speaker, such as a phone or a computer.
The introduction of this service could heat up the already sweltering competition within music streaming right now, considering that it's the industry's fastest growing source of revenue. Spotify and Apple Music have lately been struggling to boast substantial advantages over one another.
Follow Alexander on Twitter.