brands
Why Are So Many People So Obsessed with Supreme?
What inspires someone to spend £2,000 on a secondhand jacket? Why do people build Supreme shrines in their bedrooms? What does Supreme have that other brands don't?
How Do Brands Come Up With their 'Hilarious' April Fools' Day Pranks?
What genius process leads to ideas like "clear Marmite", "pug boots" and "the ASOS clip-on man bun"?
Brands and Celebrities Have Taken Control of 'Cool' and Left True Innovators in the Lurch
Case in point: Lewis Hamilton, who has adopted cool like an Action Man outfit with the help of a trained team of professionals.
April Fool's Day Is the Fucking Worst and Here’s Why
The fine tradition of putting fake dog turds on the ground and pointing at them has been corrupted by corporate greed.
PC Music Have Hit America and This Is How Their First Show Went Down
Will the States embrace the slippery cuteness, or just walk out and go to Rae Sremmurd?
Hallowed Be Thy Name Brand: The Religious Consumerism of Megachurch Pastor Joel Osteen
In Joel Osteen's world, God is an exclamation point, a dubstep bass drop. God is steroids, God is your hype man, He is Cialis, He is the boombox you are holding outside her window.
Lil Herb and Earl Sweatshirt Made a Song Together Called "Knucklehead"
The hook and vibe is total old-school New York, which is obviously what you get when you combine the hottest young talents out of LA and Chicago.
Titcoin Is a Brand New Cryptocurrency for Porn Purchases
We spoke to the guys behind the world's newest breast-related cryptocurrency.
Hip-Hop Listening Parties Are Corny and Corporate
It's not about the music; it's about schlepping consumer goods.