Case in point: Lewis Hamilton, who has adopted cool like an Action Man outfit with the help of a trained team of professionals.
But are dickheads the same today as they were half a decade ago?
Please, please let it be a joke.
"Hipsters" are a fictional construct, an army of imaginary scapegoats in trucker hats perched perilously on top of both a five-panel and a snapback.
They don't care much for rap either.
And it looks like they just might be the first people to succeed.