The swirling, colorful face of IBM’s Jeopardy-machine Watson is part pure representation—of answer confidence, for example—part branding, and, to hear the creators tell it, art. Personally, I think it would have been best to line up Watson’s 10 server racks onstage to, you know, keep things “honest,” but TV is TV.
IBM’s greatest marketing plan ever has its final Jeopardy showdown tonight. Um, check local listings, if those still exist.
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Reach this writer at michaelb@motherboard.tv.
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