The latest promo for Italian jewelry designer Delfina Delettrez’s S/S 2013 collection, directed by Daniel Sannwald, presents a futuristic vision of fashion, desolate of runway models and over-Photoshopped celebrities.
Fitting with the aesthetics of both the designer and the director, this video is a surrealist trip through a virtually-simulated desert, what I imagine Salvador Dalí may have created had he had access to Kinect 3D scanning.
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With a haunting music score by Alejandro Ghersi this trip through the desolate, jewel-encrusted Dalí -reminiscent landscape is a beautiful promo piece for the artistic visions of both Delettrez, a fourth generation Fendi family designer, and Sannwald, one of fashion photography/videography’s forward-thinking voices.




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