The band's sold-out London shows this week were a testament to how much they've mattered for more than 20 years.
Twenty years after Placebo's first album, the frontman talks about saying no to "karaoke competitions" and giving up on being a punk.
Quick, sound the Extremely Unexpected Beef klaxon.
At a time when bubblegum pop and parka-wearing masculinity reigned, he stood out as Placebo's give-no-fucks alt-heartthrob.
Because not everybody has shares in mascara.