copyranter

  • A December Avalanche of Atrocious Ads, Branding, and Social Media

    Because marketing people are, as ever, desperately trying to justify their existence, they are loath to leave one annual budget dollar unspent. That mentality leads to a yearly December blizzard of hastily and stupidly conceived ideas, and this year’s...

  • What if Lawyers Wrote Ads?

    Lawyers are to creativity what the Gatling gun was to the Spaniards at San Juan Hill. But they weren’t always so powerful, which is why some of the best ad campaigns came out of the lawless Mad Men era of advertising. Here's a look at what some...

  • Christmas Ads for People Who Hate Christmas Ads

    Tis the season when big advertisers roll out “emotional” commercials to try and guilt you into buying your loved ones shit they don’t need. Many people call this “the most wonderful time of the year.” You and I do not.

  • Alabama Law Firm Courts Asian Demographic with 'Not Racist' Commercial

    Welcome to your weekly roundup of the worst in advertising, marketing, and social media “engagement.” This week’s indefensible local ad comes via the Alabama law firm McCutcheon & Hamner.

  • The Worst Advertising, Guerrilla Marketing, and Social Media Screwups of November

    November was a stupid month for advertising agencies and social media departments the world over.

  • There Is One Ad Agency in the World That Knows How to Promote Itself

    The purpose of an advertising agency's existence is to advertise things. You would think, then, that they would be great at advertising their own services. That is not the case. In fact, ad agencies, even the so-called “creative” ones, are nearly...

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