We’ve just arrived back from the Old Blue Last where Roll Deep have been shooting a video for their new single “Celebrate That”. It’s looking pretty dodgy – breakdancers, body poppers and girls with way too much makeup. But it’s high concept for a grime video. The song is all about celebrating the fact that their album went silver, so there’s a bit of pass the parcel with their silver disc in the vid, which is certainly an interesting idea.
Roll Deep arrived at the pub at 8.30 AM this morning, and spent all day hanging around smoking and drinking cheap wine and spirits. We tried to interview a bunch of the MCs, but most were too stoned to speak coherently. Breeze and Scratchy just about managed to give us a few words before being distracted.
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If anyone is interested, here is a sneak preview of what to expect from the masterpiece of a video:
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