Open the Door to Immortality Inside a Mystical Virtual Experience

A collection of virtual elixirs, each one providing a solution for a single aspiration, comes to life inside Sense of Promise. Fantasies and unattainable perfections lie behind the closed doors of five digital rooms in Superficial Studio‘s browser-based virtual world, set to the sounds of Ruven. Each contains a tonic consisting of hopes and dreams. Real bitcoins can be used to purchase the opportunities to be young, wise, happy, powerful and brave—the trick is that each antidote is a one-of-a-kind digital artifact. Ruven

Belinda Chen and Andrew Kupresanin, creators of the virtual repository of modern aspirations, started the project by reflecting on a cultural tendency of buying the latest “sure-bet” miracle product. “Undeniably many of us are more invested in belief than in reality,” they tell The Creators Project. “Say a premium anti-aging cosmetic costs $100 while a similarly effective non-branded moisturizer costs $10. The premium cosmetic is 90% perceived value, and 10% material benefit. By removing the 10% material benefit [with Sense of Promise] we’re catering solely to the consumption of beliefs.”

This perpetual search, however, based on a belief in quantifiable benefits, could simply be satisfied by exploring the virtual space’s dark rooms. Each is filled with ancient symbols offering you a path to absolute knowledge. But as soon as someone obtains a magical elixir, it disappears from public view while the virtual empty wonderland remains.

Click here to experience Sense of Promise for yourself, and here to see more work of Superficial Studio.

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