And turned one woman's day into a bizarre horror movie in the process.
The A has always had a soul side, but these days it's thriving in the underground and DIY scenes.
She suffered burns to 65% of her body when a bushfire consumed her during a marathon in Western Australia. Five years and 200 operations later she turned out in one of the toughest races on the planet.
Should consumers care that Kona Brewing Co.'s bottled aloha is actually brewed way deep in the mainland, implementing expensive measures to emulate Hawaii's pristine waters?