brands

LGBTQ

This Year's Cringiest Pride Brand Tie-Ins, Ranked

The Marks and Spencer LGBT sandwich is only the start.
Nick Levine
7.3.19
makeup

What Your Makeup Bag Says About You

Whether you are All Glossier Everything or Estée Lauder Double Wear, please come to my altar to be roasted.
Lauren O'Neill
5.3.19
veganism

Big Brands Finally Understand What Vegans Want

For years we've been saying "fewer mushroom burgers, more cheesy pizzas". In 2019, we're finally getting somewhere.
Lauren O'Neill
4.5.19
April Fools' Day

Welcome to April Fools Day, the Nadir of Branded Fun

April Fools – like everything we used to hold dear to us – is now dominated by brands being very crap.
Joel Golby
4.1.19
International Women's Day 2019

Brands Need Different Priorities on International Women's Day

Fewer pink cupcakes, more social responsibility.
Lauren O'Neill
3.8.19
Internet

Brand Twitter Is Absurd, and It Will Only Get Worse

SunnyD tweets about depression. Steak-umm is lonely. Wendy's is sassy. Do we actually want our brands to be that "human"?
Alex Norcia
2.14.19
stop it

Brands Faking Sentience Are Tweeting Me to Death

"Big mood" will be the end of us all.
Emma Garland
2.7.19
brands

Your City Is Not a Brand

Corporations are trying to take over our civic identity. Don't let them.
Dan Hancox
1.18.19
Football

Can the Russian World Cup Sponsors Call Themselves LGBTQ-Friendly?

Brands are, as ever, happy to pose as allies when it suits them, but some marketing opportunities are too rewarding to refuse.
Jake Hall
6.22.18
Genre Lifestyle

The Man Who Owns the Smiley Face

Behind the scenes at Smiley, one of the world’s biggest licensed lifestyle brands.
Joel Golby
8.9.17
Future Days

All the Dumb Shit Gene Simmons Has Tried to Trademark

The devil horns was just the tip of the iceberg compared to "Nude Car Wash," “International Fight Club,” and "?enis."
Drew Millard
6.30.17
mental health

How Mental Health Became the New Feminism

Co-opted by brands and covered to death by every outlet going, has mental health content lost all meaning?
Hannah Ewens
3.24.17
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