This Year's Cringiest Pride Brand Tie-Ins, Ranked
The Marks and Spencer LGBT sandwich is only the start.
What Your Makeup Bag Says About You
Whether you are All Glossier Everything or Estée Lauder Double Wear, please come to my altar to be roasted.
Big Brands Finally Understand What Vegans Want
For years we've been saying "fewer mushroom burgers, more cheesy pizzas". In 2019, we're finally getting somewhere.
April Fools' Day
Welcome to April Fools Day, the Nadir of Branded Fun
April Fools – like everything we used to hold dear to us – is now dominated by brands being very crap.
International Women's Day 2019
Brands Need Different Priorities on International Women's Day
Fewer pink cupcakes, more social responsibility.
Brand Twitter Is Absurd, and It Will Only Get Worse
SunnyD tweets about depression. Steak-umm is lonely. Wendy's is sassy. Do we actually want our brands to be that "human"?
Brands Faking Sentience Are Tweeting Me to Death
"Big mood" will be the end of us all.
Your City Is Not a Brand
Corporations are trying to take over our civic identity. Don't let them.
Can the Russian World Cup Sponsors Call Themselves LGBTQ-Friendly?
Brands are, as ever, happy to pose as allies when it suits them, but some marketing opportunities are too rewarding to refuse.
The Man Who Owns the Smiley Face
Behind the scenes at Smiley, one of the world’s biggest licensed lifestyle brands.
All the Dumb Shit Gene Simmons Has Tried to Trademark
The devil horns was just the tip of the iceberg compared to "Nude Car Wash," “International Fight Club,” and "?enis."
How Mental Health Became the New Feminism
Co-opted by brands and covered to death by every outlet going, has mental health content lost all meaning?