Seeing celebrities endorsing products isn’t always convincing—how do I know that Derek Jeter really loves Gillette shaving cream? But sometimes you see an icon standing behind a product they actually use and truly believe in. So it’s a bit more of a push when Flying Lotus endorses the new Moog synth.
Prior to its release, Moog sent the artist a prototype Sub Phatty, the latest in the line that includes the widely popular Slim Phatty, and originated with the Little Phatty in 2006. Lotus created the track “Such a Square” (likely in reference to the track’s prominent square wave), for which Adam “lilfuchs” Fuchs created the above video, Moog Sub Phatty: New Machine For Living.
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You might recognize lilfuchs’ style from Flying Lotus’ psychedelic “Zodiac Shit” video. In this animation, we see an explosive, colorful amalgamation of the Sub Phatty and get to take a look at the fantastical circuitry inside, and at some point become part of the machine via quarter-inch audio cable fingers—a welcome modification.
Video for Flying Lotus’ “Zodiac Shit” by lilfuchs
[via Pitchfork]
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