Thea Baumann on Augmented Reality Nail Art and Game Hacking

We sit down with Thea Baumann to talk wearable technology, augmented reality, and fashion for the future. Alongside anime, computer games, and cyberpunk, the creative technologist draws inspiration from the post-90s internet generation and the way that new technologies are shaping social consciousness. Baumann explains how learning to reverse engineer computer games and hack digital landscapes led her to create glam-tech company Metaverse Makeovers, whose products include augmented reality nail art, blurring the boundaries of fashion, technology, and identity.

This article is presented in partnership with IBM.

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