"I feel like it means underground pop. It's ‘you're-not-famous-yet’ pop. There’s no rulebook. Who made these rules? Was it Spotify?"
Fans are mourning the passing of the hyperpop producer, who became known for musical worlds that are challenging, bizarre, and unapologetically trans.
The 2010s landscape of emo rap and forward-thinking pop has given birth to a new generation of artists who are young, queer and fiercely protective.
"Just woke up, found out Pewdiepie listens to me and others, Pewdiepie please don’t listen to my music. Okay, back to bed."