Glittery razorblades, pastel pill accessories and noose necklaces have helped this style subculture open mental health.
What does it even stand for? Peace? Victory? Vagina? We did our research.
And you thought hairy, talking Pikachu Detective was unnerving.
There's something dark hiding behind the cuteness.
As more women reject the wholesome and cutesy aesthetic in their art, Aya Kakeda, Junko Mizuno, and Hinako Hinana explain why they find comfort in dark and twisted imagery.
This Santa Monica-based startup will let you design and create "super kawaii" statuettes of yourself.
The cute character from Japan has been seen on a growing number of cars all over the country, and nobody really understands why.
When the world around you isn’t going entirely awesomely, it’s okay to seek temporary refuge in the cute.