Whatever Happens at a Joyrich Fashion Launch in Vegas…

When VICE teamed up with LA-based streetwear brand Joyrich to launch their Winter 2012 collection, we knew the event was going to be memorable (or unrememberable if you had too many free cocktails). So we flew out to Vegas and partied it up fashionista-style at Savile Row at the Luxor, handing out free drinks and dancing to the beats of Japan’s hottest electro-goddess, Mademoiselle Yulia. While we know the whole spiel about “What happens in Vegas blah blah blah,” we had so much fun we can’t help but show off the pictures. Enjoy!