These Limited Edition Trainers Double as a Free Annual Underground Ticket

Hundreds of people in Berlin camped out for days to get their hands on one of just 500 pairs of Adidas x U-Bahn trainers.


Pharrell Has Divulged the Secret to His Perfect Skin

The interview we have all been waiting for, from the man who ages backwards.


Adidas Has Released a Special Beer- and Barf-Repellent Shoe for Oktoberfest

The brown leather shoes have a DPBR coating, which is an acronym for “durable puke and beer repellent.”


Why Is Casual Culture Still Relevant In Football and Fashion?

Whether on social media, fan forums or niche online clothing outlets, the look and lifestyle of the football casual still appeals to many people. So why is this decades-old phenomenon still relevant?


Why Are People So Obsessed With New Football Kits?

Despite the fact that kit launches are little more than PR stunts and the strips themselves are increasingly generic, the circus which surrounds the arrival of new kits still thrives. Why are we still interested?


The Nazi Sibling Rivalry That Divided a Town and Created Modern Sportswear

By creating Adidas and Puma, the Dassler Brothers divided both their families and their home town, all while changing sports forever.


Big Brands Are Reimagined as Weapons of Destruction

See what your favorite company looks like as a missile.


These Guys Pair Cocktails with the Trainers You’re Wearing

“The Air Max 90 Neon is one of the most versatile trainers,” says Chris Amey from French vodka brand Sauvelle, who have partnered with a sportswear company to make trainer-themed cocktails. “You can have it made up how you want it. It’s the same with a...


Your Birthday Party Will Never Be as Good as Stormzy’s Birthday Party

Exclusive Adidas merch, endless Nandos burgers and a cake the size of a small island...


When It Comes To International Football, Is Nike’s Corporate Dominance Starting To Show?

The sportswear behemoth dominated the Euro 2016 and Copa America finals this summer and, for the moment at least, looks to have a lead role on the international stage.


Stitchable Circuits Weave the Future of Wearable Tech

Self-proclaimed "creative technologist" Madison Maxey is changing wearable tech, one custom textile at a time.


​Every Other Colour Is The New Black: The Evolution of Football Boots

Modern football boots come in a wide range of elaborate colours and synthetic casings. It began in 1970, when Alan Ball wore a pair of white Hummels – and nothing has been quite the same since.