This post ran originally on THUMP Canada.
In case you missed it earlier this week, Google's Marketing and Digital Research department released an incredibly "scientific" study entitled It's Lit: A Definitive Guide to What Teens Think is Cool, which is pretty much exactly what you think it is. Some of the brands deemed "hip" by the survey of 13-17 year olds included YouTube, Chick-fil-A, and suspiciously (or not suspiciously) enough, Google. Absent from that list? FedEx.
Perhaps the American multinational courier company noticed, because they've announced a new feature called SoundTrack, which allows users to "experience a package's journey through sound." Using a tracking number, cool teens or anybody else can create a composition based on a delivery's shipping route.
Right now the service is only available in the US, but if you live elsewhere, you can still compose a score using pre-set criteria based on the delivery type, a package's weight and dimensions, and its departure and destination points. Check it out here (via Pitchfork).