marketing

8.26.19

What Would Jesus Eat? How a Sketchy 'Biblical' Diet Was Sold to MAGA America

Inside the rise and fall of a popular diet marketed as "Donald Trump’s Plan to Make America Thin Again."

6.27.19

Turns Out Celebrities Aren't That Great at Selling Weed

Snoop Dogg, Ghostface Killah, and… Martha Stewart? As the legal weed market expands, brands want famous faces to promote their products, even if they’ve never smoked a joint in their life.

3.25.19

Israeli Hacking Company NSO Group Is Trying to Clean Up Its Image

The notorious and controversial Israeli hacking and surveillance tools vendor NSO Group has launched a big marketing campaign with a new website and Google ads.

3.4.19

The Dark Reality of Being a Brand Influencer

Aspirational content, akin to thousand-dollar "Vogue" spreads or "Travel & Leisure" editorials, bank on creating a sense of fantasy—however the actual return is low for most users.

2.13.19

Brand Twitter Is Absurd, and It Will Only Get Worse

SunnyD tweets about depression. Steak-umm is lonely. Wendy's is sassy. Do we actually want our brands to be that "human"?

1.30.19

Seeing 'Sexy Images' of Women Makes Men Hungry for Meat, Study Says

The correlation was not true for women seeing images of men.

Advertisement
11.16.18

How to Network Without Feeling Like a Slime Ball

Hard as it may be to believe, it's possible!

11.6.18

Applebee’s Wants You to Eat Your Feelings

Why go to therapy when you can go to Applebee's?

10.15.18

Experts Want to Label Foods That Are Environmentally Unfriendly

Denmark has been toying with the idea of an environmental impact label on food products for years, and in the wake of the latest UN climate change report, the idea is getting renewed attention.

10.5.18

This Grandma Makes Thousands of Dollars Selling Moose Turds as Art

Behold the marketing genius of Maine's Mary Winchenbach, a miracle worker who built a thriving business out of poo and puns.

9.24.18

Talking to the People Who Promote Their Soundcloud With Viral Tweets

"Wow, this blew up lol. Well since y’all here *check out my music*"

8.21.18

The Attack on Fair Elections Is a Great Marketing Opportunity For Tech Companies

With Donald Trump downplaying and denying Russian attempts to interfere with American elections, companies like Microsoft, Google, and Cloudflare have filled the void as defenders of democracy.

0112