Turns Out Celebrities Aren't That Great at Selling Weed
Snoop Dogg, Ghostface Killah, and… Martha Stewart? As the legal weed market expands, brands want famous faces to promote their products, even if they’ve never smoked a joint in their life.
Israeli Hacking Company NSO Group Is Trying to Clean Up Its Image
The notorious and controversial Israeli hacking and surveillance tools vendor NSO Group has launched a big marketing campaign with a new website and Google ads.
The Dark Reality of Being a Brand Influencer
Aspirational content, akin to thousand-dollar "Vogue" spreads or "Travel & Leisure" editorials, bank on creating a sense of fantasy—however the actual return is low for most users.