marketing

Hacking

Israeli Hacking Company NSO Group Is Trying to Clean Up Its Image

The notorious and controversial Israeli hacking and surveillance tools vendor NSO Group has launched a big marketing campaign with a new website and Google ads.
Lorenzo Franceschi-Bicchierai
3.25.19
influencers

The Dark Reality of Being a Brand Influencer

Aspirational content, akin to thousand-dollar "Vogue" spreads or "Travel & Leisure" editorials, bank on creating a sense of fantasy—however the actual return is low for most users.
Shamira Ibrahim
3.4.19
Internet

Brand Twitter Is Absurd, and It Will Only Get Worse

SunnyD tweets about depression. Steak-umm is lonely. Wendy's is sassy. Do we actually want our brands to be that "human"?
Alex Norcia
2.13.19
meat

Seeing 'Sexy Images' of Women Makes Men Hungry for Meat, Study Says

The correlation was not true for women seeing images of men.
Bettina Makalintal
1.30.19
The VICE Guide to Life

How to Network Without Feeling Like a Slime Ball

Hard as it may be to believe, it's possible!
Scott Gerber
11.16.18
chain restaurants

Applebee’s Wants You to Eat Your Feelings

Why go to therapy when you can go to Applebee's?
Bettina Makalintal
11.6.18
climate change

Experts Want to Label Foods That Are Environmentally Unfriendly

Denmark has been toying with the idea of an environmental impact label on food products for years, and in the wake of the latest UN climate change report, the idea is getting renewed attention.
Kaleigh Rogers
10.15.18
Culture

This Grandma Makes Thousands of Dollars Selling Moose Turds as Art

Behold the marketing genius of Maine's Mary Winchenbach, a miracle worker who built a thriving business out of poo and puns.
Beckett Mufson
10.5.18
Internet Exploring

Talking to the People Who Promote Their Soundcloud With Viral Tweets

"Wow, this blew up lol. Well since y’all here *check out my music*"
Alex Ekong
9.24.18
Internet Insecurity

The Attack on Fair Elections Is a Great Marketing Opportunity For Tech Companies

With Donald Trump downplaying and denying Russian attempts to interfere with American elections, companies like Microsoft, Google, and Cloudflare have filled the void as defenders of democracy.
Lorenzo Franceschi-Bicchierai
8.21.18
ihop

Sad News: IHOP’s Dumb 'IHOb' Stunt Actually Worked

They sold four times as many burgers thanks to the obnoxious ploy.
Ian Burke
8.2.18
Trolls

This Dude Is Selling $40 Hot Dog Water to 'Encourage Critical Thinking'

It was an impressively elaborate troll.
Allison Tierney
6.22.18
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