Companies trying to sell things and “humour” rarely combine well but 42 Below vodka is a happy exception. Some of their ads have been so funny they’ve literally made us wet our pants and we actually look forward to seeing new ads from them every month.

Their latest campaign is called Because We Can and as part of it, they’re approaching various creative and imaginative people and asking them to do whatever the hell they like.

It’s the kind of brief that dreams are made of and you can see the results, including the gigantic garbage snowman that we made in the middle of Sydney, right here.