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Such a new, quiet rebranding that even Apple's website still mostly says Apple TV+. Photo: Apple Apple Chopped the + From Apple TV+
Apple’s renaming of its streaming service pares down the name but collides with an existing product.
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tvOS 26's portrait title cards and Liquid Glass design language. Photo: Apple -

Apple TV+'s new Chief of War. Photo: Apple Studios Apple TV+ Has a Bunch of Shows Premiering in September & October
I’ll say it: Severance, Ted Lasso, and The Morning Show weren’t enough to get me to subscribe to Apple TV+ in the network’s early days. That’s changing, though.
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Screenshot: Astrobard Games Generic Fighter Maybe Feels Like a Throwback to the Golden Age of Flash Games
Generic Fighter Maybe is a 2D fighter that is reminiscent of some of the old classic Flash games from yesteryear.
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Credit: Major League Soccer Wanna Stream the MLS Cup Playoffs for $25? Apple TV Has a 70% Off Deal.
Major League Soccer is the easiest major league sport to watch, and it just got 70% cheaper for the remainder of the regular (and post) season.
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Credit: Apple Apple TV+ Raised Prices Without Warning—and People Are Livid
Apple TV+ raised its monthly price from $10 to $13, and people are quite upset about it, to say the least…
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Credit: United Airlines United Is Bringing Whole Seasons of Apple TV Shows to Flights—but Read the Fine Print
In-flight appetizer, anyone?
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Radiohead’s Thom Yorke Releases ‘Dialing In’ Theme Song For Apple TV+ Series ‘Smoke’
“Dialing In” is unmistakably Thom Yorke.
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Apple's created custom, team-inspired logos for all 30 MLS teams — Credit: Apple Major League Soccer Kicks Off 30th Season This Weekend. Here’s How to Watch.
Can you believe Major League Soccer is the only major-league sport in the US you can watch with a single TV package?
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Prime Video app on Apple TV — Credit: marcoventuriniautieri/Getty Images Amazon Prime Video Majorly Updates Streaming App for Apple TV Devices
Calling a third-party piece of software Apple-like is a compliment. Well, usually. In the case of the latest Prime Video update, though, it definitely is.
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Apple TV on phone screen — Credit: hocus-focus/Getty Images Apple TV+ Comes to Android Devices
The Android platform finally learns to eat healthy and stocks the Google Play Store with Apple—TV, that is.
